Marketing Research Is Significant Business Articles | October 2 Cheap Maximilian Philipp Jersey , 2012 Adidas Company will tell us how to increase the market share in China's third and forth market. At present, Adidas has its profits and markets in China's 20 cities. Colin Currie, the managing director...
Adidas Company will tell us how to increase the market share in China's third and forth market. At present, Adidas has its profits and markets in China's 20 cities. Colin Currie Cheap Matthias Ginter Jersey , the managing director of Adidas in China, disclosed that in 2011 Adidas' profits would increase in a fast speed. In order to promote the growth of its performance, Adidas plans to open 2500 stores in three years. Moreover, Adidas plans to put most of these stores into our third and forth market in China. Last year Cheap Mario Gotze Jersey , the cost of raw materials, labor force and transportation increased and the rate of gross margin reduced. Thus Adidas has to raise the price and reduce the marketing cost to make up their loss. The company can not lower the price of products. We should know what they will do to get China's third and forth market. They want to cover more cities. Some people always want to know the global market share and profit rate of Adidas. They also want to know Chinese market's proportion in the global market share. Colin says that he can not disclose the specific sales figures. Colin indicates that Chinese market is as important as Russia and United States. By the end of 2015, it is expected that the sales of these three markets will occupy the 50% of Adidas's total sales. Colin thinks that in these few years China's sports industry and sports culture developed in a rapid speed. China's sports industry grew up in a rate of 20% in 2010. In 2010, the sports industry brought more than 30 billion dollars Cheap Marco Reus Jersey , of which 80% belonged to the sales of sporting products. It is obvious that Chinese people get more income and they begin to look for new and interesting leisure activities. So many people regard exercise and sports as effective ways. They think sports and body-building are very significant. In China, Adidas makes a five-year strategy for more profits and interests. He indicates that China will develop more in the near future. So, Adidas Company plans to get a sale of more than a hundred million Euro. Adidas's performance of 2010 was shown on 2nd, March 2011. In this year Cheap Marcel Schmelzer Jersey , the sale of Adidas reached one billion Euros and it had a growth of 3%. In addition, in other five markets, Adidas also got good sales. In 2010, Adidas Company got a total sales of 12 billion Euros and it increased 15%. Adidas Company thought they could grow by 10% Cheap Marc Bartra Jersey , but they got better achievement. The gross profit of Adidas Company was 47.8% in 2010, and it increased by 2.4%. There are many official explanations of the increase of gross profit. For instance, Adidas Company decreased the discounts, increased high-profit retail trade or lowered the cost. In Colin's opinion Cheap Mahmoud Dahoud Jersey , in 2015, Adidas can get more markets in China. At that time, Adidas will cover 1400 cities. In fact, now it has covered 550 cities of China. Because of this target Cheap Lukasz Piszczek Jersey , the company will set up more shops in 2011. There are more than 10 shops which are owned shops. In addition, the new stores should be distributed according to customers' needs and demands.
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